Important points to remember:

- Revenues of companies with a strong emphasis on customer service grow an average of 12% annual. (Source: Strategic Planning Institute)

- 96% of unhappy customers never complain. But 90% never return! Each one tells nine others and 13% tell 20 others. (Source: The Technical Assistance Research Consultants)

- 91% of retail customers will stay away because of poor service. 80% will go out of their way to find a comparable store that offers superior service and 70% will pay more for that service. (Source: Leo BurnettAdvertising Agency)

- Each unhappy customer will tell at least 5 others, one of whom is highly likely to become your customer. (Source: Creative Human Resource Consultants)

- A customer with a satisfactory resolved problem will provide three times the revenue of a customer who has not had a problem. In addition, 90% of the time a customer will request an adjustment that is quite reasonable in relation to what you're willing to offer. (Source: Inc. Incorporated)

- 68% of customers quit going to a business because of the attitude of indifference experienced from an employee or specific department. (Source: U.S. News & World Report)

Based on the principles set forth by Jim Doyle, Harry Beckwith and Jerry L. Fritz.