"A call from a customer is not an interruption of our work, but the purpose of it. We are not doing them a favor by serving them. They are doing us a favor by giving us the opportunity to do so."

--L.L. Bean

This quote is posted at the L.L. Bean store in Freeport, Maine. If your 'Delight Factor' is customer service, do you have something like this posted in your store?

Based on the principles set forth by Jim Doyle, Harry Beckwith and Jerry L. Fritz.