Springfield's only Adult Alternative station designed to delivers a core audience of adults 18-49 with a bulls eye target on a 34 yr. old woman.

Format Profile

There are nearly 500 songs in Alice’s music library, pulling out the best in adult alternative music from the early 80’s, into the 90’s and right up to today. This will help us target right at the 18-49 year old listener.

Alice is about the album, the artist and music, playing 30 years of hits from established superstars. Alice is a specially blended rotation of music with such artists as…

The Police / Blondie / Coldplay / U2 / INXS / Peter Gabriel / Alanis Morrisette / Matchbox 20 / The Talking Heads / REM / Tom Petty / 10,000 Maniacs / Death Cab For Cutie / Dave Mathews Band / Counting Crows / The Fray / Sheryl Crow / The Killers / John Mayer / Jack Johnson / Red Hot Chili Peppers / Norah Jones / Foo Fighters / Train

What is Adult Alternative

Adult Album Alternative (also known as Triple-A, AAA or Adult Alternative) is a radio format with a broader, more diverse playlist than most other formats and tends to appeal more to adults than teenagers. Adult Alternative stations tend to attract a few more females than males due to the stations being positioned as laid back and comfortable.

Adult Alternative musical selection tends to be on the fringe of mainstream popular music and rock music as well as many other music generes such as alternative rock, alternative country, jazz, folk, world music and blues. The musical selections tend to shy away from hard rock and rap music.

A Full Line-up of DJ's

Where most radio stations are cutting back on DJ's, Alice believes it is the connection between the DJ, the listener and the music that makes a radio station special. Here is our line-up:

Mornings with Molson and Josie (6a-9a)
Former Second City performer Johnny Molson & his sidekick Josie allow us to take a moment away from the serious nature of the world and look at them from a twisted angle. Molsonand Josie have quickly developed a cult following to their show with a series of bits, interviews and day to day quirks you would find nowhere else on the radio dial. Listen to Molson and Josie and we guarantee you'll find yourself with a big smile.

Lars Canyon (9a-2p)

Susan Groves (2p-6p)

Kramer (6p-Midnight)

Listener Profile

Name: Kelly
Age: 28
Married: No
Children: No
Occupation: Physical Therapist at St. John's
Drives: Ford Escape
HH Income: $56,000
Education: Masters
Interests: Music, movies, dining out, yoga

Name: Mark
Age: 40
Married: Yes
Children: 1 son, 14 years old
Occupation: General Manager
Drives: Toyota Camry
HH Income: $100,000
Education: 3 years college
Interests: Music, sports, exercise, woodworking, boating

The Mission of Alice

  1. MUSIC MATTERS - Music is our priority. That's why we're here.

  2. ACT LOCALLY - As a Local Radio Station, we'll support our community...because we live here too.

  3. REAL DJs, REAL PEOPLE - Our DJs know The Music and have a say in what they play.

  4. LISTEN TO THE LISTENERS - This is your radio station. You will co-create it and author its evolution.

  5. MUSIC DIVERSITY - Do you know anyone who likes just one kind of music? Neither do we.

  6. BE ADVENTUROUS - We'll be open minded about new ideas, innovation and New Music.

  7. DEEPER TRACKS - As we all know, there are songs worth playing that are not just the Hit Singles.

  8. LESS REPETITION - Without repeating, belaboring, or saying this over and over and over again...well, enough said.

  9. WE WON'T INSULT YOUR INTELLIGENCE - Alice will have commercials (got bills of our own to pay) but we will try to keep them to a minimum and present them in a way that respects our listeners and our advertisers.

  10. LET'S HAVE FUN - None of this is a joke, but seriously...let's have some fun.

Studio A Sessions

It's all about music. It doesn't matter if it's signed or unsigned, local or national, it all matters...Alice @ 97.7 is always looking for talented, original musicians to play our 'Studio A Sessions.' We'll be picking guest musicians to play live and acoustic & to record for our 'Studio A' Podcasts.

Alice goes GREEN!

Alice thinks it’s about taking a little step everyday and doing what you can to help our environment. Green is good. Going green is better! Catch us all around town in our Prius Hybrid, and check out the Alice “Green Room” at www.alice.fm, continuously providing helpful tips on going green.