1. How is your business currently?

  2. How is your current state compared to past history?

  3. What area of your business contributed the most to
    revenues/profits?

  4. Did the different seasons effect revenues/profits?

  5. What area of your business has the greatest potential for growth?

  6. What area of your business has the greatest potential to lose money?

  7. Who are your core customers, the customers who do the most business with you?

  8. What is your core customers lifestyle?

  9. What is your core customers attitudes?

  10. What do your core customers buy the most?

  11. Where do your core customers come from?

  12. What customers left to go to the competition? What is their description?

  13. Who is your competition?

  14. Is your competition an ant or an elephant?

  15. What changes have your competition made and how has it affected you?

  16. Does your competition help you or hurt you?

  17. What do they do that makes you nervous or excites you?

  18. What is on the horizon for your competition?

  19. What are your competitions plans? Expansion? Cutbacks? Remodeling?

  20. When it comes to your marketing strategies, what has worked the best?

  21. What is working the least?

  22. How many different media are you currently purchasing?

  23. What do you think of the advertising your doing with us?

  24. What are your expectations over the next 12 months? 2 years? 5 years?